Escaping the 'Feast or Famine' Cycle
Project-based work is exhausting. Retainers provide the stability needed to grow. Here is how to pitch your first recurring contract.
1. Selling 'Availability' vs 'Hours'
A retainer isn't a pre-paid bucket of hours; it's insurance for the client that their top priority projects will always have a slot on your calendar.
2. Automated Monthly Billing
Don't manually bill every month. Use Viilyx to set up recurring invoices that fire off on the 1st of every month automatically via our secure processing system.
3. The Quarterly Value Report
Every 90 days, send a summary of the value you provided. This justifies the retainer and prevents the "what are we paying for?" conversation during budget cuts.